Local golf partnership sponsors championship to boost profile of golf in Fife

30th July 2013

As Catriona Matthew, Scotland’s first ever women’s major winner, tees off at the Ricoh Women’s British Open in St Andrews on Thursday, golf clubs will be preparing for a new influx of teenage girls.

Recent figures from the ClubGolf initiative show a growth in teenage girls playing and being inspired by champions like Catriona Matthew.

Liam Barn, Fife Golf Partnership manager, agrees that motivating youngsters to get involved is key to finding future stars but also to keeping local clubs thriving.

“The Fife Golf Partnership is a sponsor of this week’s championship to raise the profile of the amazing golf offer we have here in Fife. I think Fife is the world’s best golf brand and we want to ensure that everyone from top flight players to local beginners knows that there is a course in Fife to suit everyone.  Supporting Fife clubs is vital to maintain a lively, thriving golf scene that is known all over the world.”

Following a “behind the scenes” visit to the British Open at Muirfield recently, the team at the Fife Golf Partnership are gearing up to ensure that the sporting and business opportunities for Fife are fully realised in the run up to the British Open in St Andrews in 2015.  A  marketing, PR and social media programme is now underway to promote golf and golf tourism in Fife.

The Partnership website www.visitfifegolf.com  allows golf courses and tourism businesses to register and promote themselves in a bid to provide visitors with a comprehensive site from which to book golf trips, accommodation, days out and dining.